SONCHEVA
LAND OF THE SUN
There´s only one thing that´s stronger than the biggest financial, political or social crises:
THE IDEA
THE IDEA knows no cultural, political or solcial borders, it knows no age or degree of education – it moves people, it activates energy and opens paths that did not exist before.
And we follow THE IDEA of a land that is built on creativity, respect and love for the nature that we live in and its people, intelligence and talent, sustainability based on the heritage of our ancestors and hope. We call this land:
“SONCHEVA – The Land of The Sun”
Since 2019 we are collecting the most interesting and innovative people across the land, who managed to establish a product, a lifestyle or an artform that enables them to make a living on a sustainable basis for them and their families. These people moved back to old villages to reconstruct their economic and ecologic balance and revitalize their infrastructures.
We combine all of those people to a vivid and colourful network and we call them the “AMBASSADORS of SONCHEVA”.
THE STORIES
We introduce people like a young archeologist, that became a producer of organic goatmilk products, a heavy metal guitarist that invented 53 different sorts of cream from the hazelnuts he raises in his backyard, a young man that started to experiment with the recipes of his grandmother to make healing soaps, a 5th generation grape grower that produce the world’s finest natural and organic wines, a young woman that rebuilt the family house into a unique and local authentic hotel complex, a family that produce for more than 100 years world famous pearls that are made of fish that can only be found in the lake they live by and many more inspiring and extraordinary biographies.
All these biographies and more are the backbone of “SONCHEVA – The Land of The Sun”. Watch them on YouTube.
A NEW NARRATIVE
But individual producers of the most wonderful products of all kinds cannot exist without an infrastructure of international corporation that can connect them into a network to enable business through telecommunication, business insurance, financing or energy distribution.
By bringing local and international businesses closer together and explaining the symbiotic dependencies between them, we can rebuild new confidence in domestic production and innovation.
We invite national as well as international companies and institutions as supporters for our project to decrease distances and increase the understanding and trust between the local population and the representers of international networks. We show that small businesses cannot survive without big networks – and the other way around! Only when the macro and the micro societies act together as one, then there is a chance for a substantial gain of life quality and a social, economic, ecological and local infrastructure development.
THE ENVIRONMENT – GENERALKA WEEKEND
As the first step into a better future, we have to fix our environment. North Macedonia is severely suffering of wild trash deponies and a lack of consistent waste management. That´s why we invented the GENERALKA WEEKEND – a waste collection and selection event on each second weekend of May within 10 years – from 2021-2031.
In the first year, we started with 1.000 volunteers in 10 municipalities collecting 175.000kg of waste within three days. After five editions 2025 we involved all 81 municipalities in North Macedonia and engaged more than 100.000 volunteers. For more information please visit GENERALKA WEEKEND.
THE FUTURE – SONCHEVA GORA
Together with the Ministry of Environment, the Ministry of Agriculture, National Forestry and private donators we plant a forest in every municipality in our country until 2031. These plantations are called “SONCHEVA GORA”. These forests are built on the ability of the citizens of North Macedonia to collect the waste of the past to recycle it into a green future for all of us and generations to come.
AN IDEA TO PREVENT BRAIN AND SKILL DRAIN
When natural resources are used with care and are combined with bright ideas, our country becomes a better place – for living and future generations. We want to inspire the young and the old, girls and boys and all members of our colourful cultures to take action to become what they always wanted to be – and maybe we will be able to see how a new generation of ambassadors will grow up in our “Land of The Sun – SONCHEVA”!
Contact us via on email: home@soncheva.com
Post: PO Box 821, 1000 Skopje – Centar, RN Macedonia, EUROPE